Masterclass

For years I have been speaking at international trade shows, conferences and events on a number of topics related to our business. Also I had, in association with some CVBs and media partners, the opportunity to present masterclasses to local DMO communities. Most topics are in the field of destination marketing and services, sales, business networking and incentive travel.

Below you will find a list of masterclasses I conducted before although they are adapted constantly by the emerging trends and customs. If you want to book me as a speaker, these may be some interesting topics to consider.

TopicDescription
The Art of Selling and Networking at Business EventsAn ideal session for pre-event training to destination teams or exhibitor targets.
The Future is NowOur industry is changing, where do we need to adapt from where we were before? What’s the new normal?
Re-Design Incentive ProgrammesDesign thinking on incentive travel programmes.
Making the Business Case for Incentive Travel as a Motivational ToolSelling Incentive travel as a motivational tool to C-suite audiences.
Selling by StorytellingPre-trade show or destination educational immersion session.
SITE ModulesModules prepared by SITE Global
Bleisure is back!The new norm is affecting Incentive travellers.
The Relationship between Incentives & Motivation Understanding the reasoning behind incentive travel as a motivational tool.
Knowing your Customer’s CustomerThird box thinking techniques to understand your client better.
Talking Incentive Travel with the C-SuiteToolbox for enterpreneurs to drive performance.
The Art of Incentive TravelWhat incentive travel is and why it is meaningful to any corporate buyer, be it from a marketing or HR standpoint.
The 3 main purposes of the meetings and events industryGoverment and community advocacy basics.
Your future is bright!FLF presentation for new talent entering the meetings and events industry
Incentive Travel Academy Introduction to incentive travel for third party agencies, DMCs, hoteliers and convention bureau future leaders (SITE)
Programmes delivered in Taiwan, China, Sri Lanka, Bangkok, Singapore, Georgia, UAE, Istanbul, Greece, Malta, Italy, Spain, Germany, Baltic Republics, Russia, Norway, Iceland, Switzerland, U.K., Poland, Slovakia, Slovenia, Mexico, Costa Rica, Aruba, Panama, USA, South Africa, Ethiopia, Rwanda, Brazil, Chile

Published by hugoslimbrouck

I am a destination marketer with a specialisation in meetings, events, conferences and incentives. Destination marketing, training and consulting as well as business networking are the things I'm good at. For the past 14 years I worked for the MCI Group and managed our global portfolio of strategic partners for the Ovation Global DMC brand. I'm also a past president of SITE and JMIC. During my career, I travelled an average of 120 days which allowed me to build a global network of buyers, prospects and influencers. Please check me out under my LinkedIn profile as well, either under my name or my alias hugosmartypants. I'm a father of 4 and grandfather of 6. Hiking out on the countryside is one of my favourite hobbies.

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