For years I have been speaking at international trade shows, conferences and events on a number of topics related to our business. Also I had, in association with some CVBs and media partners, the opportunity to present masterclasses to local DMO communities. Most topics are in the field of destination marketing and services, sales, businessContinue reading “Masterclass”

The Lightness of Being a Beginner

It has been a long and beautiful ride. It all started with a daring move. On June 16th, 1976 I parked my bicycle against the wall of a hotel in my hometown Bruges and walked in to ask if they had a job for me for the summer months. Just like that. In from the deepContinue reading “The Lightness of Being a Beginner”

Applying Neuroscience Principles to Virtual Experience Design

Guest author Avinash Chandarana, MCI Group, Learning & Development Director How can a virtual learning experience maintain sufficient levels of attention? How can engagement be driven in the online space? Applying neuroscience principles to virtual experience design can lead to higher levels of engagement, content retention and ROI.  People attend events because they want to see, learn, share,Continue reading “Applying Neuroscience Principles to Virtual Experience Design”

Crisis, what crisis?

Never waste the benefits of a great pandemic! Prof. Dirk De Wachter, a well know Belgian psychiatrist and author just published his latest book in which he wishes everybody a ‘pandemic of consciousness’. Because of the Covid-19 crisis, we have had time and have been forced to think about things. Everyone has had creative ideas, and nobodyContinue reading “Crisis, what crisis?”

Are You Talking to Me?

Designing an incentive program begins with understanding the customer, his or her business, the companies’ leadership and a profile of the program participants. Knowing your customer and your customers’ customer should be the basis for this motivational management tool. Let us help you determine whether an incentive program is a good fit for the businessContinue reading “Are You Talking to Me?”