Category Archives: Sales & Marketing

The Digital Trends Interview

Before the pandemic hit our industries, recent trends in destination marketing and management included sustainable development and action, the use of big data to shape content creation and the development of more personalised, one to one messaging. Collaboration was one more important trend which I talked about recently in my Musketeers article; I believe itContinue reading “The Digital Trends Interview”

Lead Generation

Content marketing is the fertile soil from which new business leads grow. Before any B2B client will reach out to you in person, they have already gone through a pre-selection process. According to a recent study, one out of 3 search queries for products and services started from Google. Not surprising – just ask yourselfContinue reading “Lead Generation”

Vision 2022

Re-designing your client portfolio for the post-pandemic era The time has come for me to share my career long know-how with individuals and organisations operating within the larger meetings, events and incentive travel industry. If you are a destination expert, a hotelier, a DMC, an association executive or event pro, you may want to continueContinue reading “Vision 2022”

The Lightness of Being a Beginner

It has been a long and beautiful ride. It all started with a daring move. On June 16th, 1976 I parked my bicycle against the wall of a hotel in my hometown Bruges and walked in to ask if they had a job for me for the summer months. Just like that. In from the deepContinue reading “The Lightness of Being a Beginner”

Are You Talking to Me?

Designing an incentive program begins with understanding the customer, his or her business, the companies’ leadership and a profile of the program participants. Knowing your customer and your customers’ customer should be the basis for this motivational management tool. Let us help you determine whether an incentive program is a good fit for the businessContinue reading “Are You Talking to Me?”