At the start of every association project, hopes are high. Expectations will be exceeded, deliverables will be timely and members will be amazed with outcomes and recommend peers to join the movement. What we all look forward to is pure bliss, especially in times of trouble as the past two years have proven. Unfortunately, suchContinue reading “An Audacious Plan”
Author Archives: hugoslimbrouck
Let me Tell you a Story
The ancient art of storytelling Throughout history, cultures have told stories to engage and enlighten, to teach or to seek help. Stories establish a rapport between the teller and the audience, the elder and the younger ones, the profet and his disciples, the artist and his followers. In such a way, stories have always createdContinue reading “Let me Tell you a Story”
A Manifesto for the Events Industry
As a past chair of JMIC, the Joint Meetings Industry Council, I have always followed closely what excellent content they have provided on their website since we started the ‘Meetings Mean Business‘ campaign. Only a few months ago, JMIC published its Global Manifesto as a meetings & events industry rationale for the use of businessContinue reading “A Manifesto for the Events Industry”
The Need to Meet in Person
During my 14 years with the MCI Group, I was very much inspired by several of my colleagues from around the world. Some of them really stood out and Juliano Lissoni is certainly one of them. We met in Sao Paulo first, some ten years ago but later Juliano moved to Canada to take overContinue reading “The Need to Meet in Person”
Outsider Help from Insider People
Business Support Services for SMEs and Associations As an small or medium sized enterprise business owner, association executive or board member, you probably need help at certain times developing and implementing ideas, plans and actions. That’s where my partners and I at WeCare.Associates comes in! Easy! Timely! Quality! * We pride ourselves in creating significantContinue reading “Outsider Help from Insider People”
The Digital Trends Interview
Before the pandemic hit our industries, recent trends in destination marketing and management included sustainable development and action, the use of big data to shape content creation and the development of more personalised, one to one messaging. Collaboration was one more important trend which I talked about recently in my Musketeers article; I believe itContinue reading “The Digital Trends Interview”
Tried and Tested
One of the main challenges of being a Belgian is to know how to source the best chocolates in town. There is simply so much choice! Life is indeed like a box of chocolates, you never know what you’re gonna get – unless you tasted them yourself! It’s the same with destination services; there areContinue reading “Tried and Tested”
Lead Generation
Content marketing is the fertile soil from which new business leads grow. Before any B2B client will reach out to you in person, they have already gone through a pre-selection process. According to a recent study, one out of 3 search queries for products and services started from Google. Not surprising – just ask yourselfContinue reading “Lead Generation”
Vision 2022
Re-designing your client portfolio for the post-pandemic era The time has come for me to share my career long know-how with individuals and organisations operating within the larger meetings, events and incentive travel industry. If you are a destination expert, a hotelier, a DMC, an association executive or event pro, you may want to continueContinue reading “Vision 2022”
Travelling Man
Throughout my career I have travelled extensively around the globe, often up to 120 days a year. Most of these trips were in relation to the sales trips, the DMC partnerships I set up on behalf of Ovation Global DMC or related to trade shows or meetings industry conferences. As a past president and longContinue reading “Travelling Man”
Destinations & Events 