Belgium, the essence of Europe

Situated between France in the south, Germany in the east, The Netherlands to the North and England across the sea to the west, the Kingdom of Belgium is often referred to as the Essence of Europe.  One of the first references made about Belgium was by Julius Caesar who called us the bravest. In theContinue reading “Belgium, the essence of Europe”

A Day Trip to Flanders Fields

Flanders Fields, located south of Bruges, is a region steeped in history, beauty, and solemnity. Known for its pivotal role during World War I, it is a destination that offers insight into the sacrifices of soldiers and the profound impact of war. A day trip to Flanders Fields is an unforgettable experience, combining moments ofContinue reading “A Day Trip to Flanders Fields”

De kracht van persoonlijke meetings

Hoewel de opkomst van werken op afstand en hybride werken het evenwicht tussen werk en privéleven alsook de flexibiliteit zeker heeft verbeterd, zou niemand ooit hebben gedacht dat inmiddels ongeveer één op de drie werknemers parttime of zelfs fulltime vanuit huis werkt. Voor bedrijven heeft dit geleid tot een behoefte aan meer mogelijkheden voor betrokkenheidContinue reading “De kracht van persoonlijke meetings”

Bruges motivates

Welcome to Bruges! Welcome to my hometown.  If you are looking to motivate and reward teams, clients or channel partners with a memorable experience then I believe we should talk! Let me share the joy I have of living in this world heritage city with you and your audience. International incentive programs, corporate events orContinue reading “Bruges motivates”

Creating Higher Audience Engagement In Business Events

Creating an event is a costly project and to be successful, one needs to focus first and foremost on what’s important for the participants or delegates. After years of experience in the events industry and looking at the most recent trends in this field I have concluded that it is very simple if you focusContinue reading “Creating Higher Audience Engagement In Business Events”

An Audacious Plan

At the start of every association project, hopes are high. Expectations will be exceeded, deliverables will be timely and members will be amazed with outcomes and recommend peers to join the movement. What we all look forward to is pure bliss, especially in times of trouble as the past two years have proven. Unfortunately, suchContinue reading “An Audacious Plan”

Let me Tell you a Story

The ancient art of storytelling Throughout history, cultures have told stories to engage and enlighten, to teach or to seek help. Stories establish a rapport between the teller and the audience, the elder and the younger ones, the profet and his disciples, the artist and his followers. In such a way, stories have always createdContinue reading “Let me Tell you a Story”

A Manifesto for the Events Industry

As a past chair of JMIC, the Joint Meetings Industry Council, I have always followed closely what excellent content they have provided on their website since we started the ‘Meetings Mean Business‘ campaign. Only a few months ago, JMIC published its Global Manifesto as a meetings & events industry rationale for the use of businessContinue reading “A Manifesto for the Events Industry”

The Need to Meet in Person

During my 14 years with the MCI Group, I was very much inspired by several of my colleagues from around the world. Some of them really stood out and Juliano Lissoni is certainly one of them. We met in Sao Paulo first, some ten years ago but later Juliano moved to Canada to take overContinue reading “The Need to Meet in Person”

Outsider Help from Insider People

Business Support Services for SMEs and Associations As an small or medium sized enterprise business owner, association executive or board member, you probably need help at certain times developing and implementing ideas, plans and actions. That’s where my partners and I at WeCare.Associates comes in! Easy! Timely! Quality! * We pride ourselves in creating significantContinue reading “Outsider Help from Insider People”