Author Archives: hugoslimbrouck

Applying Neuroscience Principles to Virtual Experience Design

Guest author Avinash Chandarana, MCI Group, Learning & Development Director How can a virtual learning experience maintain sufficient levels of attention? How can engagement be driven in the online space? Applying neuroscience principles to virtual experience design can lead to higher levels of engagement, content retention and ROI.  People attend events because they want to see, learn, share,Continue reading “Applying Neuroscience Principles to Virtual Experience Design”

Crisis, what crisis?

Never waste the benefits of a great pandemic! Prof. Dirk De Wachter, a well know Belgian psychiatrist and author just published his latest book in which he wishes everybody a ‘pandemic of consciousness’. Because of the Covid-19 crisis, we have had time and have been forced to think about things. Everyone has had creative ideas, and nobodyContinue reading “Crisis, what crisis?”

Meetings Matter

The Meetings Industry consists of a broad range of organizers, suppliers and facilities engaged in the development and delivery of meetings, conferences, exhibitions and other related events which are held in order to achieve a range of professional, business, cultural or academic objectives. The Meetings Industry is a distinct economic sector, with its own unique organizations, standards,Continue reading “Meetings Matter”

Are You Talking to Me?

Designing an incentive program begins with understanding the customer, his or her business, the companies’ leadership and a profile of the program participants. Knowing your customer and your customers’ customer should be the basis for this motivational management tool. Let us help you determine whether an incentive program is a good fit for the businessContinue reading “Are You Talking to Me?”

Terms of Engagement

Human resource strategies in the 21st Century Many people in the corporate environment and especially those in HR know more about employee engagement than I do. But still, too few know what exciting tools we, in our industry have at their disposal. What I would like to introduce in this article is an authentic businessContinue reading “Terms of Engagement”

The Relationship between Incentive Travel and Motivation

My readers are either working in the meetings and incentives industry or are clients of this industry and may intuitively know why incentive travel works. In this article we will explore the “whys” of incentive travel: why incentive travel works for loyalty and engagement, and how it can be used as a tool to foster behaviour change.Continue reading “The Relationship between Incentive Travel and Motivation”

In Search of Excellence

The schools are out and many students have strived for excellence, not necessarily perfection. We have all been there, trying our best, often pushing beyond our limits to prepare ourselves for the life ahead. But is that a good idea? Is not seeking perfection what we should be doing in our work? I have oftenContinue reading “In Search of Excellence”